Brand DNA

Agenci FB

Studija slučaja · Brending

PVC stolarija Stanišić Invest

Modern PVC profiles with minimalist design for homes and business spaces.

Klijent: Stanišić
Industrija: Retail and e-commerce
Godina: 2024
Trajanje: 30 days

0 fontova

0 boja

0 moodboard

0 usluga

Polazna tačka

Izazov

PVC stolarija faced a typical industry problem - it lacked a differentiating visual identity.

What wasn't working

Generic visual communication - relying on standard industry colors and typography
Lack of recognizability - blending in visually with competitors in the local market
Technical coldness - communication focused on specifications without an emotional component
Channel inconsistency - a different approach to presentation on the website, catalogs, and field materials

The end result

Without a clear visual identity, the brand was losing recognizability and its connection to the quality it delivers.

Naš pristup

Rešenje

We developed an identity that balances technical precision with approachability through geometric minimalism.

Identity moves

Geometric logo symbol - a stylized opening representing a window, a direct link to the business
Jade as the primary color - #00AA66 brings freshness and stands apart from traditional industrial palettes
Agency FB typography - clean lines that support the logo's geometric approach
Minimalist aesthetic - a focus on form and function reflects the quality of PVC stolarija

The effect

The identity clearly communicates the precision of the craftsmanship while retaining warmth and approachability toward end users.

Tipografija

Glasovi brenda u pikselima

Primary

Agenci FB

Probajte uživo

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Agency FB is a geometric sans-serif type family intended for titles and headings, created between 1990 and 1995. It was designed by David Berlow of Font Bureau, as an expansion of an all-caps font from the 1930s created by Morris Fuller Benton. It is characterized by geometric precision and narrowed proportions that evoke an Art Deco aesthetic.

Strengths

Compactness with readability: A dramatically square and narrow font that works best at large sizes for eye-catching display use, especially useful when you have to work in a tight space and short lines
Modern elegance: A clean, geometric design that evokes a modern yet retro aesthetic, making it popular in editorial design, logos, and advertising
Family flexibility: It includes 27 styles with five weights - from light to black - in five widths, allowing it to adapt to different needs

Tone of voice

When Stanisic uses Agency FB, the brand sounds like a modern, precise, and reliable retail solution that values efficiency and professionalism in the e-commerce space.

Best for

Titles and headings: Intended for titles and headings, where its geometric precision and strong visual impact come through
Display typography: Works best at large sizes for eye-catching display use, ideal for banners and promotional materials
Compact layouts: One of its virtues is that it takes up very little space yet is quite readable, which is perfect for e-commerce categories and product listings

Secondary

Segoe UI

Probajte uživo

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Segoe UI is a humanist sans serif font designed by Steve Matteson as a friendly and readable font for corporate applications, and it was first introduced with Windows Vista in 2007. With its open, neutral look, this font became Microsoft's standard for user interfaces.

Strengths

Readability on all screens - It is especially clear and readable for information to be displayed on the screens of desktop, laptop, tablet, or phone devices
Neutral character - An open, neutral look that works well in both headlines and short passages of text
Broad functionality - It supports a large number of languages and scripts, including Latin, Greek, Cyrillic, Arabic, and Hebrew

Tone of voice

When Stanisic uses Segoe UI as a secondary font, the brand sounds reliable and technologically aware, with an approach focused on clarity of communication.

Best for

Labels and descriptions - It is especially suited for labels, captions, signs, and subtitles
Interface elements - Ideal for navigation, buttons, and helper text on the website
Short texts - Perfect for product and category descriptions in an e-commerce context

Paleta boja

DNK identiteta, kliknite za detalje

Jade

#00AA66

Black

#0A0A0A

Ivory

#F7F7F7

3.06.9

Jade

The color #00AA66 is a vivid, fresh green that signals growth, trust, and relevance - everything customers expect from a modern e-commerce brand. For Stanisic, this shade creates a visual identity that is both professional and approachable.

What it conveys

Growth and progress - green is the natural color of development, inviting trust in a brand that moves dynamically forward
Freshness and vitality - the light, warm shade (with a lean toward turquoise) feels more modern than traditional dark greens
Safety and stability - green is also the color of money and health, which strengthens customer confidence when making a purchase decision
Environmental awareness - if relevant to the product category, the color associates with responsibility and quality

What feelings it evokes

This green creates a sense of optimism without aggressiveness. Customers perceive it as a positive signal that encourages them to keep browsing and complete a purchase, rather than putting them off or overwhelming them.

Best for

Purchase buttons (CTA) - the color has enough contrast on white or light backgrounds and is easy to spot without straining
Deals and discounts - the green "go" energy highlights an offer as a positive opportunity
Navigation accent - it can guide attention across the site without dominating or overloading the design

19.81.1

Black

Secondary

The color black #0A0A0A is an ideal choice for the secondary component of the Stanisic brand because it lends elegance and practical functionality without overpowering the main message.

What it conveys

Sophistication - nearly pure black creates an impression of premium quality and reliability, which is key for e-commerce where customers value clear structure
Readability and contrast - as a secondary color, black is ideal for text, icons, and buttons because it provides maximum contrast against light backgrounds
Professionalism - it strengthens every page without being aggressive or distracting, allowing focus on the products
Neutrality - black doesn't compete with the primary colors but rather reinforces them and keeps the visual identity consistent

What feelings it evokes

Black #0A0A0A is perceived as reliable and serious, without a cold, distant effect. It gives customers a sense of control - element boundaries are clear, navigation is obvious, choices are clear.

Best for

Navigation elements - header, footer, menu items
Call-to-action buttons - especially when used on neutral or light backgrounds
Text hierarchies - product descriptions, prices, details the customer has to read carefully

1.119.6

Ivory

Background

The color #F7F7F7 is an almost neutral white with a slight gray tone - an ideal background that doesn't distract attention from the products or content you're showing.

What it conveys

Cleanliness and order - a visual foundation that signals professionalism and a reliable approach to business
Accessibility - enough luminosity for content to be readable without the glare of pure white, especially on mobile screens
Neutrality - it doesn't introduce colors that would compete with the products in your offering or with brand accents
Modern minimalism - a recognizable standard for e-commerce pages that look contemporary without extra design

What feelings it evokes

This background creates a sense of trust and order - customers see that you're attentive to detail. The slight grayness (instead of absolute white) makes the page softer on the eyes, which reduces fatigue during longer catalog browsing.

Best for

Product images - any color of merchandise stands out without competition from the background
Typography and CTA buttons - dark text and colored buttons will have maximum readability
Sections and cards - if you add thin borders or white space, the structure becomes clear without a clash of colors

Logo concept

A geometric symbol shaped like a window directly connects the visual identity to the company's business. Sharp, regular lines reflect the precision of PVC stolarija craftsmanship.

Glas brenda

The tone of communication balances technical expertise with approachable language. A focus on quality and durability without pretension or corporate distance.