Studija slučaja · Prodavnica
Vallder - CNC Parts & Equipment
WooCommerce store for the specialized CNC industry
- Klijent
- Vallder
- Industrija
- Industrial equipment / CNC parts and tools
- Platforma
- WooCommerce
- Godina
- 2026
Rezultati
AOV
+268%
Conversion Rate
12.2%
Repeat Customers
+30%
Organic Traffic
+1533%
Abandoned Cart Recovery
+62pp
Monthly Revenue
+411%
Monthly Revenue
+149%
Conversion rate
Izazov
Vallder operates in a very specific and technically demanding niche - selling CNC parts, tools, and spare components. Before working with us, the store faced several key challenges. Customers in this industry know exactly what they are looking for, but the complexity of the range and the similarity of certain components made finding the right product difficult, which led to cart abandonment and lost sales. The average order value was below its potential because customers were often unaware of related parts, accessories, and compatible components they would need alongside the main product. Systematic marketing automation was missing - there was no mechanism for recovering abandoned carts, following up after purchase, or reactivating inactive customers. Although Google Analytics and Google Tag Manager integration was in place, the data was not used strategically for decision-making. The store also had no established newsletter channel, missing the chance for direct communication and repeat sales to the existing base. In an industry where customers are mostly professionals and companies that regularly return for new parts, the lack of retention mechanisms represented a major missed opportunity for revenue growth and customer loyalty.
Rešenje
Beeglantee approached the project through a combination of technical optimization of the WooCommerce platform and the introduction of a system for automated marketing and average cart growth. First, we optimized the catalog structure and navigation so professional buyers could find the exact compatible parts faster, with clear product review sections that build trust. Then we implemented a complete set of automations: abandoned cart recovery, post-purchase email sequences, review requests, and win-back campaigns for inactive customers. We set up a newsletter channel that did not exist before, opening a direct line of communication with the customer base. On the order value side, we introduced 'Frequently Bought Together' recommendations of compatible parts, a cart upsell mechanism, and quantity discounts that are especially relevant for B2B buyers ordering in larger volumes. We reconfigured Google Analytics and Tag Manager for precise tracking of conversions and customer behavior, which enabled continuous optimization. The result was a store that not only looks professional and reliable, but actively works to increase revenue through automation and smart sales strategies - reducing manual work for the team and increasing the repeat purchase rate in a niche where customer loyalty is exceptionally valuable.
Automatizacije
Abandoned cart recovery
WooCommerce + MailchimpAn automated email sequence that reminds customers of products left in the cart and brings them back to complete the purchase.
Ušteda: 8-12h mesečno + povraćaj ~15% korpi
Post-Purchase Email
WooCommerce AutomationsAn automatic email after purchase with order information and recommendations for compatible parts.
Ušteda: 6h mesečno
Review request
WooCommerce + Reviews pluginAn automatic product rating request a few days after delivery, building social proof.
Ušteda: 5h mesečno
Win-Back campaign
MailchimpReactivation of customers who have not ordered in a while, with a personalized offer.
Ušteda: 4h mesečno
Newsletter automation
MailchimpAutomatically adding customers to the newsletter and regular campaigns featuring new products.
Upsell / Crosssell strategije
Frequently Bought Together - recommending compatible parts and accessories alongside the main CNC product.
+18%Cart upsell - suggesting higher-quality or professional versions of tools directly in the cart.
+12%Bundle discount for sets of tools and spare parts that are often used together.
+15%Quantity discounts for B2B buyers ordering larger volumes of consumable parts.
+20%An alternative, more economical offer for customers who abandon a more expensive product.
+8%Tech stack
Plaćanje
- • Pouzećem (plaćanje pri preuzimanju)
- • Uplata na račun
Dostava
- • Kurirska dostava (Srbija)
Integracije
- • Google Tag Manager
- • Google Analytics
- • WooCommerce
- • Elementor