
How we built a site that clearly presents custom fences and gates
WordPress website for Salatić Ogradne Sisteme, a company specialized in custom panel fences and gates. The site guides visitors from the offer to an inquiry, with a clear presentation of services for residential, industrial and commercial buildings.
Salatić Ogradni Sistemi
Fencing systems and metal structures
2025
6 weeks
-45%
Faster page loading
18
Inquiries via the site per month
68%
Visitors on mobile
2:10
Average time on site
Google PageSpeed Insights
Core Web Vitals
LCP
1.6 s
INP
100 ms
CLS
0.07
FCP
1.2 s
TTFB
0.2 s
What we did
Services
Web design
WordPress development
SEO optimization
Copywriting
Persuazivni tekstovi koji konvertuju posetioce u klijente
Tools and frameworks
Technologies
WordPress
CMS platforma za lako upravljanje sadržajem
Elementor
PHP
MySQL
Tailwind CSS
Utility-first CSS framework za brzi dizajn
jQuery
Google Analytics
Alat za praćenje i analizu saobraćaja na sajtu
Google Tag Manager
Google Analytics 4
Problem
Salatić Ogradni Sistemi makes custom panel fences and gates, but had no website that showed this clearly.
Potential customers could not see online what the company offers, which types of buildings it works on, or how to get in touch.
The offer covers three different groups of clients - residential, industrial and commercial buildings - and each has different needs.
All of it had to be brought together in one place so a visitor quickly understands whether they are in the right spot.
On top of that, competitors in this field mostly rely on word of mouth, so the goal was to give the company a solid online presence that builds trust and makes it easier to reach an inquiry, without endless scrolling and searching for information.
Approach
We built a clear WordPress site where the offer is split by building type, so every visitor immediately finds what interests them.
We put the emphasis on sections that build trust: a showcase of skill and experience, client reviews, and an FAQ section that clears up any doubts about custom work in advance.
The call to action for consultations and inquiries is visible on every page, so the path from landing on the site to making contact is short.
The site was built in Elementor for easy content updates later, optimized for mobile devices and fast loading.
We set up a basic SEO structure and Google Analytics so the company can track where visitors come from and which pages perform best.
Every feature is designed to bring measurable results for the client.
Offer split by building type
Client reviews section
Frequently asked questions
Visible call for consultation and inquiry
Optimized for mobile devices
Fast loading
Basic SEO structure
Visit tracking via Analytics
Contact form
Blog / news
E-commerce / store
Gallery / portfolio
Client testimonials
Team / about us
Video in the hero section
Site search
Events / calendar
Project portfolio
Key features of the site, captured directly from the page.

Kontakt forma omogućava potencijalnim kupcima direktnu komunikaciju sa timom - smanjuje vremenske barijere i povećava šanse da zahtev stigne na vreme. Za proizvodnju ograda, brz odgovor na upit znači brže zaključene dogovore i veće konverzije.

Zasebna stranica za svaki proizvod omogućava detaljnu prezentaciju karakteristika, dimenzija i cena - potencijalni kupci lako pronalaze tačno ono što im je potrebno bez obilaženja celog sajta. To unapređuje iskustvo korisnika i pomaže u bržoj odluci o kupovini.
We went through the types of fences and gates and the three client groups to build the site structure around what people actually look for.
We created the design and wrote copy that clearly explains custom work, with a focus on experience and trust.
We built the site in Elementor, optimized for mobile devices and speed, with a visible call to inquiry.
We set up a basic SEO structure and Google Analytics so the company can track visits and inquiry sources.
We went through the types of fences and gates and the three client groups to build the site structure around what people actually look for.
We created the design and wrote copy that clearly explains custom work, with a focus on experience and trust.
We built the site in Elementor, optimized for mobile devices and speed, with a visible call to inquiry.
We set up a basic SEO structure and Google Analytics so the company can track visits and inquiry sources.
“We finally have a site that clearly shows people what we do. Now they find us online and reach out on their own, I do not have to explain everything over the phone.”
Nenad S.
Owner, Salatić Ogradni Sistemi
Let's talk about how we can help your business achieve the same or better results.