All case studiesAleksandrija Design, PVC and aluminium joinery

Boosting E-Commerce Conversion

How we tripled the sales of an online store through conversion optimization

ClientAleksandrija Design
IndustryPVC and aluminium joinery
Duration3 months
ServicesE-Commerce, CRO, Google Ads, Branding
+310%
Sales growth
4.2%
Site conversion
-45%
Bounce rate reduction
8.5x ROAS
Return on ad spend
[ Background ]

The starting point

Aleksandrija Design had a good product and fair prices, but the store that was supposed to bring in business was actually losing it. Visitors came, browsed and left without buying, because too many steps, a slow site and a confusing flow simply put them off halfway.

Our task was not to bring in more visitors at any cost, but to draw many times more orders from the same traffic. We focused on what truly pays off: a clear user experience, a fast and simple purchase process, and trust that leads the buyer all the way to the end.

[ Challenge ]

The problem we solved

The online store existed but generated a minimal number of orders. The conversion rate was below 0.5 percent, the design was not adapted for mobile devices, and the user experience was confusing and had too many steps to purchase. Every dinar invested in bringing in visitors was thus almost entirely lost at the final step.

[ Solution ]

Our approach

We carried out a complete redesign of the store with a focus on user experience. We simplified the purchase process, improved the product display, added trust elements and launched targeted Google Ads campaigns. We verified every change through testing, so decisions rested on real data, not assumptions.

[ How we worked together ]

Step by step to transformation

1
Month 1

Analysis of buyer behavior

Through heatmaps, session recordings and analysis of the purchase flow we saw exactly where buyers drop off and why. That became the map for every change that followed.

Heatmaps and session recordingsAnalysis of the path to purchaseA prioritized list of obstacles
2
Month 1 to 2

Redesign and speeding up the store

We set up clear navigation, a better product display and a mobile-first design. The store became fast, clear and simple to buy from on a phone.

Mobile-first redesignBetter product displayFaster page loading
3
Month 2 to 3

Conversion optimization

We shortened the path to purchase, tested calls to action and checkout, and added reviews, trust badges and gentle incentives that encourage the buyer to complete the order.

Simplified checkoutReviews and trust badgesA/B testing of key steps
4
Month 3

Paid ads and scaling

We launched Google Shopping and remarketing campaigns with precise targeting. Since the store now converts, every dinar invested returns many times over.

Google Shopping campaignsRemarketing and dynamic adsRevenue tracking by channel
[ SEO and organic traffic ]

Top of search, without ads

The biggest jump did not come from more visitors, but from the fact that a much larger share of them now actually buys. The same visit today is worth many times more than before the collaboration.

Keyword positions

PVC joinery
target term
Page one
aluminium joinery
Page one
PVC windows price
Rising
aluminium doors
Rising

Organic traffic growth

14
Before
30
Month 1
78
Month 2
140
Month 3

The numbers show the growth of monthly orders over three months of collaboration. The conversion rate jumped from below 0.5 percent to 4.2 percent, which means every dinar invested in bringing in a buyer now works several times more efficiently.

We did not bring in more people; we drew far more orders from the same people. That is where real growth hides, in every visitor who no longer leaves empty-handed.
[ What we delivered ]

All in one place

A complete redesign of the online store
A mobile-first user experience
A simplified and faster checkout
Reviews and trust elements
Google Shopping and remarketing campaigns
A system for tracking revenue by channel
[ Result ]

Where they are today

Aleksandrija Design today has a store that truly sells. The same number of visitors brings many times more orders, and paid ads pay off because the buyer is not lost at the final step.

This is the essence of conversion optimization. Before spending on bringing in new buyers, it pays to make sure that those who already arrive actually buy. That way every subsequent investment works far harder.

“Before working with Beeglantee we had one or two orders a week. Now we have 5-10 a day. The investment paid off in less than a month.”
Aleksandar N.
Owner, Aleksandrija Design
[ Behind this story ]

See the projects that made this possible

Every result rests on concrete work. Dive deeper into the brand, site and campaigns behind these numbers.

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