One year.From 88 to 651 visits.Nothing spent on ads.
Average place in Google results: from 8.4 to 5.3.
The site of insolvency administrator Dr Predrag Stojković went from 88 to 651 monthly visits from Google search in one year, with nothing spent on ads. The average position moved from 8.4 to 5.3. The site has 42 pages, so the growth came not from volume but from each page answering a question people actually search for. The numbers come from Google Search Console.
Month by month
The first column is October 2025, the first full month after launch. Before that the site drew about eight visits a month from search. The last point is a 30 day total, from 24 August to 22 September 2026.
What actually changed
- 88
- Visits per month
- 1,535
- Impressions per month
- 8.4
- Average place in results
- 651
- Visits per month
- 14,381
- Impressions per month
- 5.3
- Average place in results
Moving from eighth to fifth place sounds minor, but it is the difference between page two and the top of page one. That is where being found is decided.
The same thing on Google Ads
To bring the same 651 people a month through paid ads, the bill would look like this. Legal searches are expensive, so move the slider to whatever cost per click you consider realistic.
That is what the same number of people would cost in ads every month.
Cost per click is not a measurement but your assumption, which is why it sits on a slider. Everything else is measured. The other difference: an ad stops the day you stop paying, an article stays.
The site was first built for machines to understand
In a legal field Google has to know who is speaking, not only what is written. So the invisible layer that proves it came first.
Structured data
Google does not read a site the way a person does. Alongside the visible text there is a layer telling it what is what and who stands behind the text. For legal topics that is decisive.
Expert support for firms in insolvency, reorganisation and compulsory liquidation, protecting owners from personal liability.
LegalService + WebSitePerson + CredentialPostalAddress + OpeningHoursService ×4This is what a search result looks like. Everything marked here comes not from the visible text but from that invisible layer.
LegalService + ProfessionalServiceThis is a legal service, not a news portal and not a listings site
PersonA named person stands behind the content, not an anonymous site
EducationalOccupationalCredentialThe administrator's licence is recorded as data, not merely mentioned in prose
GovernmentOrganizationThe state body that issued the licence is named too, so the claim can be checked
Service ×4Every service is described separately, so each competes for its own search
BlogPosting + BreadcrumbListEvery article carries an author, a date and a path, so Google knows where it belongs
PostalAddress + GeoCoordinatesExact address and coordinates, for searches tied to Novi Sad and the region
AI readiness
People whose company is in trouble increasingly ask ChatGPT or Perplexity rather than Google. Those tools do not browse a site, they read it and retell it, so they need to know whom they are citing.
llms.txt
A file written for AI: who the author is, what the licence is, which services are offered and where
A named author
The articles are not anonymous. On legal questions AI prefers a source with a name and a licence
A score of 100 out of 100
Lighthouse also measures how well an AI agent can read and use a site. This one scores the maximum
robots.txt and sitemap.xml
All 42 pages in one list, so none is left undiscovered
Dr Predrag Stojković, licensed insolvency administrator with 20+ years of practice, Novi Sad, Serbia.
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The site's scores
These are not our scores but Google's Lighthouse tool, measured on a mobile profile on 25 September 2026.
On Google's own scale anything from 90 up is the green zone. All four scores sit inside it.
Accessibility is 91, not 100, and we are not hiding it. It loses points on colour contrast, heading order and links that differ from the text only by colour. That goes into the next round.
Do not take our word, check it
Each of these tools is free and none of them is ours. Open them and see what we see.
The division of labour, in six steps
Predrag brings twenty years of practice, we bring the structure and the language people actually search in. Neither would work without the other.
The site from the ground up
A move from the old system to Next.js. Faster loading, a clean structure and addresses that do not change
The real questions
Topics come from Search Console and from the questions Predrag gets on the phone, not from guesswork
Structure before text
Every topic gets its own place, so two pages never fight over the same query
He brings the substance, we the shape
Predrag writes from practice, we handle the title, the order, the subheadings and the search language
Linking and markup
Internal links to related topics and services, plus schema carrying the author and the licence
Measuring
Each month we look at which topic grows and which is flat. The next one goes where there is room
And then again, with the next topic
The pages doing the most work
Four pages and how they performed in the last 30 days.
Prinudna likvidacija ili stečaj, šta je sigurniji izbor?
Naplata potraživanja od firme u stečaju. Isplatni redovi.
Prodaja imovine stečajnog dužnika
Likvidacioni ostatak: kako izbeći poresku zamku pri gašenju firme
Where the site stands today
Average place in Google results, 1 August to 22 September 2026.
These are not generic words but the queries of someone with a concrete problem looking for whom to call.
For the query about collecting debt from a company in insolvency the site sits at an average place of 1.2, and one in three people who see it open it. That is the query of someone losing money right now.
The same approach can work for you
First we look at what people already search for in your field, then we tell you whether there is room at all.
Book a free analysisSource for every measured number: Google Search Console, the Stečaj.rs account.