Ranč Elena - Modern site for nature retreats
How we grew bookings 20x through design that connects nature and luxury
Building a modern WordPress site for Ranč Elena in Ruma, combining the natural beauty of Srem with contemporary comfort. Focus on user experience and increasing direct bookings.
Ranč Elena
Tourism and hospitality
2024
4 months
+2000%
Increase in direct bookings
3.8K
Monthly visitor count
#1
Position in Google searches
What we did
Services
Web design
WordPress development
SEO optimization
Responsive design
Tools and frameworks
Technologies
WordPress
CMS platforma za lako upravljanje sadržajem
PHP
MySQL
Tailwind CSS
Utility-first CSS framework za brzi dizajn
Bootstrap
jQuery
Elementor
From problem to solution
Problem
Challenge
Ranč Elena needed a modern online presence that would properly showcase its unique blend of natural surroundings and luxury accommodation.
The existing way of presenting the property failed to convey the real experience guests could expect, and the lack of a professional site limited its reach to potential guests looking for an authentic getaway in nature.
An added challenge was clearly highlighting the location's advantages: proximity to the town of Ruma alongside complete privacy and quiet.
Approach
Solution
We developed a modern WordPress site that uses video as the main attraction to capture attention.
We implemented Tailwind CSS and Bootstrap for a flexible responsive design, while Elementor made content maintenance easy.
We focused on visually presenting the natural beauty through high-quality photography and video content.
We created an intuitive user interface that guides visitors through the ranch's story, from the natural surroundings to modern amenities, ending with a clear call to action for booking.
Everything we delivered
Every feature is designed to bring measurable results for the client.
Video presentation of the ranch
Responsive design
SEO optimization
High-resolution gallery
Contact form for bookings
Google Maps integration
Features in action
Key features of the site, captured directly from the page.
Integracija sa booking sistemom
Sajt je direktno povezan sa booking platformom, čime se automatski ažuriraju slobodni termini i kapaciteti. Korisnici mogu rezervisati usluge u realnom vremenu bez dodatne komunikacije, što smanjuje broj ručnih zahteva i povećava broj zakupljenih termina.
Integrisana kontakt forma
Jednostavna forma za prikupljanje zahteva direktno sa sajta, sa mogućnošću konfiguracije polja prema potrebama projekta. Smanjuje prepreke za kontakt, što povećava konverziju potencijalnih klijenata.
Blog sistem sa organizacijom po kategorijama
Strukturirani blog koji grupiše sadržaj u tri glavne kategorije - zanimljivosti, preporuke za posete i aktivnosti. Čitaoci lako pronalaze relevantne tekstove i ostaju duže na sajtu, što povećava engagement i vraćanja posjetilaca.
Dve nezavisne kategorije usluga
Sajt razlikuje prenociste od proslava kroz odvojene sekcije sa specifičnim informacijama za svaki tip usluge. Korisnici brže pronalaze ono što ih interesuje bez mešanja sadržaja, što poboljšava iskustvo pregleda i smanjuje vrijeme potrebno za pronalaženje relevantnih detalja.
Work process
Analysis and strategy
In-depth research of tourism competitors in Srem and defining the ranch's unique position as a blend of nature and luxury.
Design and architecture
Creating wireframes and a visual identity that reflects the natural beauty alongside modern design elements.
Development and implementation
Building the site on the WordPress platform with a focus on load speed and SEO optimization.
Testing and launch
Comprehensive testing of responsiveness, speed, and functionality before the official launch of the site.
Analysis and strategy
In-depth research of tourism competitors in Srem and defining the ranch's unique position as a blend of nature and luxury.
Design and architecture
Creating wireframes and a visual identity that reflects the natural beauty alongside modern design elements.
Development and implementation
Building the site on the WordPress platform with a focus on load speed and SEO optimization.
Testing and launch
Comprehensive testing of responsiveness, speed, and functionality before the official launch of the site.
“Beeglantee perfectly captured the essence of our ranch. The site not only looks professional but is also functional. Bookings tripled in the very first month.”
Lela V.
Owner, Ranč Elena
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