Salatić Ogradni Sistemi - Website for panel fences and gates
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Website

Salatić Ogradni Sistemi - Website for panel fences and gates

How we built a site that clearly presents custom fences and gates

WordPress website for Salatić Ogradne Sisteme, a company specialized in custom panel fences and gates. The site guides visitors from the offer to an inquiry, with a clear presentation of services for residential, industrial and commercial buildings.

Client

Salatić Ogradni Sistemi

Industry

Fencing systems and metal structures

Year

2025

Duration

6 weeks

01

-45%

Faster page loading

02

18

Inquiries via the site per month

03

68%

Visitors on mobile

04

2:10

Average time on site

[ Performance ]

Speed and Core Web Vitals

Google PageSpeed Insights

Rezultati performansi

96
Performance
93
Accessibility
95
Best Practices
99
SEO

Core Web Vitals

LCP

1.6 s

INP

100 ms

CLS

0.07

FCP

1.2 s

TTFB

0.2 s

What we did

Services

Web design

WordPress development

SEO optimization

Copywriting

Persuazivni tekstovi koji konvertuju posetioce u klijente

Tools and frameworks

Technologies

WordPress

CMS platforma za lako upravljanje sadržajem

Elementor

PHP

MySQL

Tailwind CSS

Utility-first CSS framework za brzi dizajn

jQuery

Google Analytics

Alat za praćenje i analizu saobraćaja na sajtu

Google Tag Manager

Google Analytics 4

[ Case study ]

From problem to solution

Problem

Challenge

Salatić Ogradni Sistemi makes custom panel fences and gates, but had no website that showed this clearly.

Potential customers could not see online what the company offers, which types of buildings it works on, or how to get in touch.

The offer covers three different groups of clients - residential, industrial and commercial buildings - and each has different needs.

All of it had to be brought together in one place so a visitor quickly understands whether they are in the right spot.

On top of that, competitors in this field mostly rely on word of mouth, so the goal was to give the company a solid online presence that builds trust and makes it easier to reach an inquiry, without endless scrolling and searching for information.

Panel fencesCustom gatesWordPressWebsite developmentConstruction

Approach

Solution

We built a clear WordPress site where the offer is split by building type, so every visitor immediately finds what interests them.

We put the emphasis on sections that build trust: a showcase of skill and experience, client reviews, and an FAQ section that clears up any doubts about custom work in advance.

The call to action for consultations and inquiries is visible on every page, so the path from landing on the site to making contact is short.

The site was built in Elementor for easy content updates later, optimized for mobile devices and fast loading.

We set up a basic SEO structure and Google Analytics so the company can track where visitors come from and which pages perform best.

Web designWordPress developmentSEO optimizationCopywriting
[ Features ]

Everything we delivered

Every feature is designed to bring measurable results for the client.

01

Offer split by building type

02

Client reviews section

03

Frequently asked questions

04

Visible call for consultation and inquiry

05

Optimized for mobile devices

06

Fast loading

07

Basic SEO structure

08

Visit tracking via Analytics

09

Contact form

10

Blog / news

11

E-commerce / store

12

Gallery / portfolio

13

Client testimonials

14

Team / about us

15

Video in the hero section

16

Site search

17

Events / calendar

18

Project portfolio

[ In action ]

Features in action

Key features of the site, captured directly from the page.

Kontakt forma

Kontakt forma

Kontakt forma omogućava potencijalnim kupcima direktnu komunikaciju sa timom - smanjuje vremenske barijere i povećava šanse da zahtev stigne na vreme. Za proizvodnju ograda, brz odgovor na upit znači brže zaključene dogovore i veće konverzije.

Zasebna stranica za svaki Proizvod

Zasebna stranica za svaki Proizvod

Zasebna stranica za svaki proizvod omogućava detaljnu prezentaciju karakteristika, dimenzija i cena - potencijalni kupci lako pronalaze tačno ono što im je potrebno bez obilaženja celog sajta. To unapređuje iskustvo korisnika i pomaže u bržoj odluci o kupovini.

[ How we worked ]

Work process

01

Offer analysis

We went through the types of fences and gates and the three client groups to build the site structure around what people actually look for.

02

Design and content

We created the design and wrote copy that clearly explains custom work, with a focus on experience and trust.

03

WordPress development

We built the site in Elementor, optimized for mobile devices and speed, with a visible call to inquiry.

04

SEO and tracking

We set up a basic SEO structure and Google Analytics so the company can track visits and inquiry sources.

“We finally have a site that clearly shows people what we do. Now they find us online and reach out on their own, I do not have to explain everything over the phone.”
N

Nenad S.

Owner, Salatić Ogradni Sistemi

[ Next step ]

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