A brand book that keeps your brand consistent
A brand book is the complete documentation of your visual identity and the rules for using the brand. A consistent presentation at every customer touchpoint.
- Detailed documentation of every element
- Digital and print formats
- Clear rules for consistent application
Brand books created
Average number of pages
Week to create
Coverage across all channels
What happens when you neglect your website?
These are the problems we see every week with new clients.
Everyone uses the brand however they want
Employees, agencies and print shops improvise, so every material looks different.
The logo in the wrong colors
On one material it is blue, on another dark blue, on a third purple: there is no standard.
New designer, new problems
Every new agency or designer interprets the brand their own way: without documentation there is no consistency.
Scattered files
The logo is in five different folders, no one knows which is the final version, and the fonts are lost.
A complete solution for your business
Logo usage rules
Precisely defined dimensions, protected zones, and permitted and prohibited uses.
Color palette and typography
Primary and secondary tones with codes for print, web and digital materials.
Application on materials
Examples of use on business cards, documents, vehicles, uniforms and digital channels.
Tone of communication
Guidelines for writing copy that reflects the brand, from emails to social media posts.
What collaboration looks like step by step
Every project follows a proven methodology that guarantees results
Inventory of existing materials
We gather all existing brand elements and materials.
Systematizing the rules
We define rules for each element: logo, colors, fonts, photography.
Brand book design
We create a visually attractive document that is easy to use.
Handover and training
We hand over the final brand book with application guidelines.
See results from practice
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Frequently Asked Questions
Yes, even a small company benefits from a consistent brand. A brand book helps everyone who works with your brand know how to use it correctly.
You receive a digital brand book in PDF format, plus all the source files for each element in vector and web formats.
Usually 1 to 2 weeks if you already have a visual identity. If we are building the identity from scratch, the brand book is created as the final step of that process.
A basic brand book (20 to 30 pages: logo rules, colors, typography) starts at 399€. A comprehensive one (50+ pages with templates for every channel, photographic style, illustrations and brand voice) from 899€.
Logo variants and protected zones, the color palette (HEX/RGB/CMYK/Pantone), typography (primary/secondary fonts + fallbacks), photographic style, iconography, tone of communication, email templates, Instagram/LinkedIn templates, and 'do/don't' examples of incorrect use.
Yes, we send you the source file (Figma or InDesign) that you can update yourself. For larger changes (adding a new product, a sub-brand, new channels) we offer hourly updates (45€/h) or an annual retainer for ongoing maintenance.
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Contact us today for a free consultation. We will discuss your goals and propose the best solution for your business.