Salaš Noćajski - Authentic Ethno Destination
How we gave a traditional ethno estate a digital presence and boosted bookings by 280%
Building a website for the "Zmaj od Noćaja" ethno estate that preserves Serbian customs and tradition. A modern digital presentation of authentic countryside accommodation and events.
Salaš Noćajski
Tourism and hospitality
2025
2 months
+280%
Increase in bookings
2.2 min
Time on site
#1
Position in Google searches
+350%
Visitor conversion
What we did
Services
Web design
WordPress development
SEO optimization
Responsive design
Tools and frameworks
Technologies
WordPress
CMS platforma za lako upravljanje sadržajem
Tailwind CSS
Utility-first CSS framework za brzi dizajn
jQuery
Elementor
PHP
MySQL
From problem to solution
Problem
Challenge
The owners of the "Zmaj od Noćaja" ethno estate at Salaš Noćajski faced the challenge of presenting their authentic property online.
Their goal was to attract guests seeking a traditional Serbian experience, but they lacked an adequate online presence to convey the atmosphere and rich offering of their estate.
We had to balance modern web technology with the traditional values the estate represents, while preserving the authenticity of its story and heritage.
Approach
Solution
We built an elegant WordPress site that strikes the perfect balance between tradition and modernity.
We used Tailwind CSS for flexible styling and Elementor for easy content management.
The site highlights the wide range of accommodation and event options through a visually appealing design that drives bookings.
We implemented a responsive design with carefully chosen fonts (Montserrat, Spectral SC, Tangerine) that reflect elegance and tradition.
We paid special attention to presenting the various services, from accommodation to event hosting.
Everything we delivered
Every feature is designed to bring measurable results for the client.
Responsive design
Ethno estate gallery
Online bookings
Event presentation
SEO optimization
Fast navigation
Traditional design elements
Features in action
Key features of the site, captured directly from the page.
Integrisani kontakt kroz više aplikacija
Sistem koji sinhronizuje podatke kontakta u realnom vremenu između CRM-a, email klijenta i drugih poslovnih alata. Klijent dobija jedinstveni pregled komunikacije i izbjegava duplicate podatke, što štedi vreme i smanjuje greške.
Multilingvalni sajt na 3 jezika
Sajt je dostupan na srpskom, engleskom i francuskom jeziku sa automatskim prebacivanjem na osnovu izbora korisnika. Ovo proširuje doseg do međunarodne publike i smanjuje jezičke prepreke za potencijalne klijente.
Work process
Research and strategy
We analyzed the competition in ethno tourism and defined a unique position for "Zmaj od Noćaja" in the traditional accommodation market.
Design and UX
We created a visual story that blends modern web design with traditional elements of Serbian heritage and ethno architecture.
WordPress development
We implemented a flexible CMS that makes it easy to update content and present different services and events.
Optimization and launch
We carried out SEO optimization, tested site performance and trained the team to manage content and bookings.
Research and strategy
We analyzed the competition in ethno tourism and defined a unique position for "Zmaj od Noćaja" in the traditional accommodation market.
Design and UX
We created a visual story that blends modern web design with traditional elements of Serbian heritage and ethno architecture.
WordPress development
We implemented a flexible CMS that makes it easy to update content and present different services and events.
Optimization and launch
We carried out SEO optimization, tested site performance and trained the team to manage content and bookings.
“Beeglantee perfectly captured the spirit of our ethno estate. The site attracts guests looking for an authentic Serbian experience, and bookings come in steadily.”
Aleksandar Č.
Owner, Salaš Noćajski
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