
How we digitized legal services and captured the market
We built a professional web platform for legal services covering bankruptcy, reorganization, and protection of company owners. The site makes complex legal information and services easier to access.
Predrag Stojković
Legal services
2025
2 months
+400%
Increase in consultation inquiries
4.2min
Average time on site
#1
Rank in Google searches
+280%
Visitor to client conversion
This project is part of a wider collaboration, a complete digital presence from branding to campaign.
Google PageSpeed Insights
Core Web Vitals
LCP
1.6 s
INP
146 ms
CLS
0.06
FCP
1.4 s
TTFB
0.5 s
Testirano: https://stecaj.rs
What we did
Services
Web design
WordPress development
SEO optimization
Copywriting
Persuazivni tekstovi koji konvertuju posetioce u klijente
Tools and frameworks
Technologies
WordPress
CMS platforma za lako upravljanje sadržajem
PHP
MySQL
Elementor
Tailwind CSS
Utility-first CSS framework za brzi dizajn
jQuery
Google Analytics
Alat za praćenje i analizu saobraćaja na sajtu
Google Tag Manager
Problem
The client needed to digitize legal services in the area of bankruptcy and company reorganization.
The main challenges were presenting complex legal information in an understandable way, building trust with potential clients, and creating a platform accessible to a wide range of users.
The goal was a site that educates visitors about bankruptcy procedures while clearly presenting the services offered.
Approach
We developed a professional WordPress platform with a clear information structure and educational content.
We implemented Elementor for flexible design and used Tailwind CSS for responsiveness.
The site includes detailed service sections, an FAQ area, a blog for educational articles, and clear calls to action.
We used professional typography (Jost font) and structured the content to be accessible to both laypeople and business users.
Every feature is designed to bring measurable results for the client.
Responsive design
The site adapts perfectly to every screen, from phones to large desktop monitors. More than 60% of visits come from mobile devices, so this is a necessity, not a luxury. Benefit: no potential client leaves because of a poor experience on their device.
FAQ section with Schema markup
The most common client questions structured into clear answers with Schema.org FAQPage tags. Double benefit: (1) the client gets answers immediately without waiting for a consultation; (2) Google can display the questions as rich snippets in search results, meaning more clicks even without a higher rank.
Blog with educational content
A structured platform for expert articles on bankruptcy proceedings, creditor rights, and legal procedures. Educating clients builds trust (they see the expertise before the first call), and every article is a new entry point for organic traffic from Google, a long-term investment in visibility.
SEO-optimized from the ground up
A technical SEO foundation built in from the first line of code: semantic HTML hierarchy (H1 - H3), Schema.org markup (LegalService, Person, Article), an optimized sitemap, robots.txt, and a logical internal linking architecture. Google immediately understands the site's structure and topic, which speeds up indexing and ranking.
Fast loading (LCP < 1.5s)
Careful image optimization (WebP format, lazy loading), CSS/JS minification, aggressive caching, and CDN distribution via Cloudflare. Speed is a ranking factor for Google, but even more important: 53% of users leave a site that takes longer than 3 seconds to load. A fast site means more retained visitors.
Professional typography
Carefully chosen fonts and a size hierarchy that communicate seriousness and expertise. Legal services carry weight, and typography has to reflect that authority. Benefit: readability of longer texts (50%+ of visitors read articles to the end) and a perception of professionalism from the first scroll.
Clear calls to action
Strategically placed CTA buttons and contact forms, always visible, with clear text about what the user gets. A multi-step contact form with inquiry qualification (company type, stage of the problem, urgency) means higher quality leads and less time spent on unqualified requests.
Google Analytics + GSC integration
GA4 setup with custom conversions (completed forms, phone clicks, PDF downloads), connected to Search Console and Microsoft Clarity heatmap analysis. Benefit: you know exactly where clients come from and what works and what doesn't, so decisions are made based on data, not gut feeling.
We analyzed the specifics of the legal industry and the needs of the target groups: owners of companies in bankruptcy and those facing the risk of bankruptcy
We created a professional design with a clear information hierarchy and intuitive navigation that guides users through complex legal processes
We developed the WordPress site with Elementor, implemented a responsive design, and optimized performance for faster loading
We tested functionality, optimized SEO, and successfully launched the site with complete Google Analytics tracking
We analyzed the specifics of the legal industry and the needs of the target groups: owners of companies in bankruptcy and those facing the risk of bankruptcy
We created a professional design with a clear information hierarchy and intuitive navigation that guides users through complex legal processes
We developed the WordPress site with Elementor, implemented a responsive design, and optimized performance for faster loading
We tested functionality, optimized SEO, and successfully launched the site with complete Google Analytics tracking
“The Beeglantee team managed to present complex legal procedures in a clear and accessible way. The site significantly increased my number of clients and made communication easier with those who need help.”
Predrag S.
Founder, Stečaj.rs
Let's talk about how we can help your business achieve the same or better results.